Keep fresh content on your site the best way is to use a blog. For many writers, their site is a blog. If such a case, an attempt is always blog useful and relevant information, at least several times a week. Equally important, any topic, an important part of your website, an RSS feed, also known as Really Simple Syndication, updates, can provide potential buyers. Regularly update your RSS feeds as new content to the search engines. If you can not find an appropriate RSS feeds for your site and start their own place to post to your site related things. Trying to get your audience, RSS feed subscriptions on your web site as well. Do you find yourself writing; ensure that it is about your online audience. These are just some of the things you can do, the local search engine optimization directing traffic to your business website. Think so stressed words and phrases your customers to choose. How would you, if you type in the search box for your business? You can not control how your business appears in local search, but at least you can be the best in order to optimize your ranking.