There are now so many SEO companies like the SEO Sydney businesses that provide their assistance and expertise to online businesses. These companies can provide expert help to people who would like to be successful in operating their online business. But in case, you are trying to perform your own SEO for your website, you should know the dos and don'ts of this procedure. You will find several tips and guidelines in performing SEO but only seldom are the things to avoid. Here are some of the don'ts in doing SEO. A team of professionals work in the SEO companies who believe in the ultimate growth of the websites. Thus they work on various search engine optimization strategies that are proven to achieve best results. A core team of SEO professionals work with an aim is to ensure exact improvement in SEO rankings. This further leads towards more visitors and increased sales prospects. When we talk about the strategies that work like elixir in the domain, a number of techniques come in our mind. We can talk about the strategies such as link popularity building, PPC Advertising, Directory Submission, Link Exchange, Search Engine Marketing and Conversion etc. The old adage of what you don't know might be killing you is absolutely true here. There many people in the advertising world who do not understand how to advertise effectively and all they do is sell advertising. They do not own a business and therefore they are not good consultants for a business person that does sell their product or service for a living. However, they are very convincing and a lot of people in make the mistake of listening to them and what they have to say as it relates to attracting customers to a business.